The print world is undergoing unprecedented challenges since the introduction of digital technology. One of the key dynamics of this digital evolution is how Millennials perceive the print industry. Schnoll Media Consulting recently completed a White Paper on two Millennial cultural issues:
1. Perception of how Millennials view print and best practices for engaging with Print
2. Boost professional awareness of the many job opportunities in the Print Industry for Millennials.
Most in the print industry are struggling with the lack of neutral knowledge in this area. It is unclear exactly how Millennials view the print world. This white paper honestly confronts reality and clearly defines the real challenges the print industry is facing when it comes to the Millennial generation. The foundation of this report examined the many studies done by notable research organizations as well as some empirical anecdotal interviews with Millennials. The endless amount of data in this area is formidable. The question is how to sift through it all to determine the best path forward for a printing organization looking to thrive in the Millennial thought process.